Toolbox

Having the right tool for the job is critical to success. That’s why we’ve filled our toolbox with lots of creative and tried-and-true solutions.  It’s how we combine and alter our tools to meet the unique needs of each challenge that sets us apart. By switching things up, combining and constantly trying and creating new tools,  we make sure we’ve always got access to the deepest insights.

In-person

    • Group discussions
    • Individual depth interviews
    • Executive interviews
    • Ethnographics
    • Shop-alongs
    • Contextual interviews
    • Brown-bag lunches and corporate ideation sessions

Web-based

    • Group discussions (video or with WebEx interface)
    • Bulletin board discussion groups
    • Individual depth interviews via live chat
    • Usability labs

Telephone

    • Telephone IDIs
    • Telephone focus groups